The best ways to lead your business through the Coronavirus

Our team behind the yellow door has always had a complicated relationship with social media. We use it as one of our main tools in content marketing, however, we recognise how all-consuming it can be in our lives. On one hand, we use it to inspire creativity, humour and engagement with our brand and our clients’ brands, and on the other, we force ourselves to switch off so that we can be present in our personal lives and connect to the people around us. For us it’s all about balance, and focusing on quality content.

The importance of mobile marketing in South Africa

Growing up in the digital age, I, like almost anyone else my age, can’t even begin to imagine life without my cell phone. They have changed the way that we think about communication and offer an abundance of information at our fingertips. We carry them around with us wherever we go, and although this may not be very good in terms of genuine human connection (not going to get started on that), it poses as a great opportunity for business.

What to expect from YD in 2020

After a proper break with time to recharge and reset, I woke up before my alarm on Monday 6 January – ready to kick start 2020. That sense of purpose and motivation was such a welcome feeling, and one I hadn’t felt for a while.


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