The importance of mobile marketing in South Africa

Growing up in the digital age, I, like almost anyone else my age, can’t even begin to imagine life without my cell phone. They have changed the way that we think about communication and offer an abundance of information at our fingertips. We carry them around with us wherever we go, and although this may not be very good in terms of genuine human connection (not going to get started on that), it poses as a great opportunity for business.

What to expect from YD in 2020

After a proper break with time to recharge and reset, I woke up before my alarm on Monday 6 January – ready to kick start 2020. That sense of purpose and motivation was such a welcome feeling, and one I hadn’t felt for a while.

Q&A with Debbie Hall

Having worked in the FMCG Manufacturing industry in International Sales and New Product Development for many years, I am very excited to start a new chapter with Yellow Door! I studied a Business Science (Marketing) Degree and after graduating I spent two years in London, before settling back in the beautiful city of Cape Town. I love good food, yoga and spending time with my family.

Does PR still have a place in the digital marketing era? (Part 1)

Public Relations (PR) has historically been recognised as a core activity within the promotional component of the traditional marketing mix. For decades it has been the backbone of marketing efforts of corporate companies, especially in the area of building trust and positive public perception – which is considered by many a fundamental factor necessary for …

Does PR still have a place in the digital marketing era? (Part 1) Read More »

Q&A with Alex Mac Neill

My name is Alex and I’m currently studying brand building and management at Vega. Although I’m originally from Joburg, I’ve been in Cape Town since 2010. I love surrounding myself with friends and spend most of my free time in nature, at home watching movies and at the occasional music festival. My favourite thing in the world is going for early morning swims at Dalebrook tidal pool in Kalk Bay.


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