“Did you know, you’re going to lose approximately 96% of the people who visit your site today. On average, only about 4% of site visitors convert before leaving” – Growth Badger
Growing up in the digital age, I, like almost anyone else my age, can’t even begin to imagine life without my cell phone. They have changed the way that we think about communication and offer an abundance of information at our fingertips. We carry them around with us wherever we go, and although this may not be very good in terms of genuine human connection (not going to get started on that), it poses as a great opportunity for business.
Having worked in the FMCG Manufacturing industry in International Sales and New Product Development for many years, I am very excited to start a new chapter with Yellow Door! I studied a Business Science (Marketing) Degree and after graduating I spent two years in London, before settling back in the beautiful city of Cape Town. I love good food, yoga and spending time with my family.
In part one of this series I looked at the basic definition of Public Relations (PR) and the importance of stakeholder management. We also briefly looked at how we use to communicate to our stakeholders in the past, compared to current digital marketing opportunities.
Public Relations (PR) has historically been recognised as a core activity within the promotional component of the traditional marketing mix. For decades it has been the backbone of marketing efforts of corporate companies, especially in the area of building trust and positive public perception – which is considered by many a fundamental factor necessary for …
My name is Alex and I’m currently studying brand building and management at Vega. Although I’m originally from Joburg, I’ve been in Cape Town since 2010. I love surrounding myself with friends and spend most of my free time in nature, at home watching movies and at the occasional music festival. My favourite thing in the world is going for early morning swims at Dalebrook tidal pool in Kalk Bay.