One thing we realised during the pandemic is just how much we enjoy planning and hosting in-person events! Whether it’s a brand launch, networking event or milestone to celebrate for one of our clients – we thrive at every step of the process. This typically ranges from conceptualising the event, liaising with the venue, suppliers and attendees, to making sure every t is crossed and every i is dotted on the day. We’ve also realised just how important events are to build relationships and create healthy spaces to learn and network.

To get this right, we need to understand exactly what your vision is, and then map out a detailed project plan and timeline for all the moving parts. Our approach is to say, “leave the logistics and detail to us, and focus on what you do best.”

Our service offering can include:

I had the pleasure of working with Dom and Emma and their team in the run-up to and the actual day of the Pure Gin Festival which took place at Asara Wine Estate in Stellenbosch. In all parts of the pre-planning and the execution of this festival, which was a great success, they involved themselves in every aspect – on the day running the reception desk, assisting the gin makers, troubleshooting any issues, and other aspects of this successful day.

Michael Olivier
South African Wine & Food Commentator

Why Yellow Door?

We’ve assembled the dream team to make each event an occasion to remember.

With ideation and activator as two of her key strengths, Emma is great at conceptualisng events and getting things started. When it comes to making sure every t is crossed and i is dotted, Dom takes centre stage. Her ability to assemble a multitude of moving parts into a seamless, streamlined process is one of her superpowers, and essential to the success of our clients’ events.

A few examples of this are:

  • In 2017 we organised the Asara Pure Gin Festival, attended by over 500 people and media and 9 gin makers to showcase what the craft gin space had to offer.
  • In 2017, 2018 and again in 2022 we organised media events for the VRCID to launch their rebrand, open their security operations centre and celebrate their 10 year anniversary with a keynote from Mayor Hill-Lewis.
  • The launch event for OPEN in 2018 was a different style for us, with an intimate setting in a home in Camps Bay, we were able to showcase their smart lock system in a real home environment with industry leaders and media in attendance.

Prior to joining Yellow Door in 2022, Frankie spent over a decade organising events for a multitude of brands, companies, and conferences. He’s worked with the likes of Ogilvy, M&C Saatchi Abel, Saatchi & Saatchi, Leo Burnett, and Geometry Global to name a few, organising segments of Ultra & Oppikoppi Music Festivals, Hospitality for the FIFA World Cup, J&B Met and KKNK (Klein Karoo National Arts Festival).

When asked to shortlist a few favourites, this is what he had to say:

The J&B Met has always been one of my favorite events to be part of – it is where fashion meets sport; attendees always have a great time and even if they lost a few races, the energy brought them right back into the vibe. The logistics around creating the best experience possible, whilst keeping the safety of all attendees and horses a priority, were always a challenge. But the type of challenge I will take on any day, as the results were always superb. I gained invalauble experience in time and personnel management, which are attributes I pride myself on.

I was also part of the event management team for three Ultra Music Festivals – which to date is still considered the best electronic dance music (EDM) festival South Africa has hosted. I was fortunate enough to work closely with Heineken and Philip Morris SA to create the best VIP experience possible. These events required months of planning and preparation, and the setup days were nothing short of assiduous. I have always loved music, and being able to work so closely with artists and brands within the industry definitely played a mammoth role in who I am today.

The Association for Financial Professionals (AFP) Annual Conference in Denver in 2015 definitely takes the cake for remote event management. I liaised with suppliers in Colorado to build a 18m2 set/stand for Standard Bank SA – this took over 25 phone calls, 13x Skype calls and countless emails to conceptualise and implement. It was one of my client’s most successful event in Denver, and I could not have done it without the assistance and guidance of all of the stakeholders involved. I tapped into my organisational, communication, problem-solving, negotiation and budgeting skills, and focused on the client-first approach. The ‘standard’ 8/9 hour work day turned into 14/15 hours a day due to the time-difference between us and the USA – but it was worth it!

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With this trio at the helm, and an incredible team of project managers, photographers, videographers and suppliers to support them, you’ll be in safe hands.

of event organizers in the professional services industry use events to increase brand awareness.
of marketers believe that in-person events can help achieve business goals.
of brands say that event marketing has consistently increased their sales.
of consumers say they better understand a product or service from live events.

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