EVENTS, ACTIVATIONS &
BRAND LAUNCHES

One thing we realised during the pandemic is just how much we enjoy planning and hosting in-person events! Whether it’s a brand launch, networking event or milestone to celebrate for one of our clients – we thrive at every step of the process. This typically ranges from conceptualising the event, liaising with the venue, suppliers and attendees, to making sure every detail is taken care of on the day. We’ve also realised just how important events are to build relationships and create healthy spaces to learn and network.

To get this right, we need to understand exactly what your vision is, and then map out a detailed project plan and timeline for all the moving parts. Our approach is to say, “leave the logistics and detail to us, and focus on what you do best.”

Our service offering can include:

  • Budget planning and management
  • Event conceptualisation and theme development, planning, and management
  • Interactive experience design and implementation
  • Venue selection, negotiation, and management
  • Contract management and vendor coordination
  • Catering and beverage service coordination
  • Augmented and virtual reality integration
  • Entertainment and performance booking
  • Sustainability and eco-friendly initiatives
  • Event website and landing page design
  • Custom event app development
  • Lighting and décor design
  • Audio-visual equipment rental and support
  • Set-builds
  • Concierge services
  • Guest list management and invitation design
  • Photography, videography and audio recording of events
  • Event gamification and engagement strategies
  • Social media and influencer marketing (including live social media content creation at the event)
  • Marketing and promotion of event in the lead up
  • Transportation and parking management
  • Security and crowd management
  • Risk management and contingency planning
  • Logistics and operations management
  • On-site event management and coordination
  • On-site registration and ticketing
  • Post-event evaluation and reporting
  • Attendee and vendor feedback analysis
  • Data analysis and event ROI measurement
  • Budget planning and management
  • Event conceptualisation and theme development, planning, and management
  • Interactive experience design and implementation
  • Venue selection, negotiation, and management
  • Contract management and vendor coordination
  • Catering and beverage service coordination
  • Augmented and virtual reality integration
  • Entertainment and performance booking
  • Sustainability and eco-friendly initiatives
  • Event website and landing page design
  • Custom event app development
  • Lighting and décor design
  • Audio-visual equipment rental and support
  • Set-builds
  • Concierge services
  • Guest list management and invitation design
  • Photography, videography and audio recording of events
  • Event gamification and engagement strategies
  • Social media and influencer marketing (including live social media content creation at the event)
  • Marketing and promotion of event in the lead up
  • Transportation and parking management
  • Security and crowd management
  • Risk management and contingency planning
  • Logistics and operations management
  • On-site event management and coordination
  • On-site registration and ticketing
  • Post-event evaluation and reporting
  • Attendee and vendor feedback analysis
  • Data analysis and event ROI measurement

I had the pleasure of working with Dom and Emma and their team in the run-up to and the actual day of the Pure Gin Festival which took place at Asara Wine Estate in Stellenbosch. In all parts of the pre-planning and the execution of this festival, which was a great success, they involved themselves in every aspect – on the day running the reception desk, assisting the gin makers, troubleshooting any issues, and other aspects of this successful day.

Michael Olivier
South African Wine & Food Commentator

Why Yellow Door?

We’ve assembled the dream team to make each event an occasion to remember.

As our lead events manager, Frankie’s over 12 years’ of experience in the industry includes but is not limited to working on the following events and conferences to create a world-class experience for brands and companys all over the world.

With ideation and activator as two of her key strengths, Emma is great at conceptualising events and getting things started.

And when it comes to making sure every t is crossed and i is dotted, Dom takes centre stage. Her ability to assemble a multitude of moving parts into a seamless, streamlined process is one of her superpowers, and essential to the success of our clients’ events.

Industries we have worked in include:
  • Alcohol
  • Banking & investments
  • Retail
  • Fast food
  • Cigarettes
  • Petrol
  • Insurance
  • Vehicle
  • Hospitality
  • Tech
Types of events we have worked on:
  • Live music events & festivals
  • Sporting events
  • Networking events
  • Conferences
  • Trade shows & expos
  • Brand activations
  • Product showcases & launch parties
  • Desk drops
  • Golf days
  • Corporate birthdays & end-of-year functions
Brands we have worked with include:
  • Heineken
  • Amstel
  • Johnny Walker
  • J&B
  • Smirnoff
  • VISA
  • Takealot
  • 10X Investment
  • Burger King SA
  • Philip Morris SA
  • Strongbox
  • Standard Bank
  • Old Mutual
  • Mutual & Federal
  • iWyze
  • Total SA
  • Engen
  • Bloomberg
  • Zeitz Mocaa
  • Hollard Insurance
  • Nedbank
  • Castle Lite
  • Volkswagen
  • SCJohnson
  • Pearson Group
  • JW Marriott
  • Mining Indaba
  • CT Fashion Week

We also offer automation as part of our event service

Automation can be used in various ways to improve the planning and execution of events. Some ways automation can be used in the events industry include:

1. Event registration: Automating the registration process can help streamline the process for attendees and event organisers. This can include online registration, payment processing, and confirmation emails.

2. Marketing and promotion: Automated email campaigns and social media posts can help promote the event and keep attendees informed.

3. Event management: Automated tools can be used to manage tasks such as scheduling, budgeting, and tracking attendance. This can help make the planning process more efficient and allow organisers to focus on other aspects of the event.

4. On-site management: Automated check-in, badge printing, and other on-site management tools can help speed up the process and improve the overall event experience for attendees.

5. Data analysis: Automated data analysis can help stakeholders make data-driven decisions about future events. It can be used to evaluate the success of past events, identify areas for improvement, and inform future planning.

It’s important to note that automation is not a replacement for human input and creativity but rather a tool to make the process more efficient and effective.

Find out what we can do for your brand!
0
%
of event organizers in the professional services industry use events to increase brand awareness.
0
%
of marketers believe that in-person events can help achieve business goals.
0
%
of brands say that event marketing has consistently increased their sales.
0
%
of consumers say they better understand a product or service from live events.

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