Who performs better in the workplace: givers or takers?
Last year, I read the book The Go-Giver: A Little Story About a Powerful Business Idea, after it came highly recommended.
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Last year, I read the book The Go-Giver: A Little Story About a Powerful Business Idea, after it came highly recommended.
Good copywriting establishes trust and authority, builds relationships, and gets people talking, sharing and buying. It’s to-the-point and understated, yet effective.
Company values are popping up more frequently on websites and branding materials. What do values mean for business and why is it important to define them?
Imagine you are browsing through the food stalls at a local market, looking for someone to feed your craving for fish and chips. You find a stall decorated with fish images and the tagline ‘Fresh with a pinch of happiness’, but there is no further information about the product.
If you ask 10 business owners to explain the difference between marketing, advertising and sales, how many different answers do you think you’ll get? Based on our experience, pretty much everyone has their own interpretation, and many people use the terms interchangeably.
Automation: noun. ‘the method or system of operating or controlling a process by highly automatic means, reducing human intervention to a minimum or without continuous input from an operator.’
We’re looking for an A-team player to glide into our team and fit like a glove, hit the ground running with a full suite of clients and embody the Yellow Door culture of hard work and lots of fun. If you think you have what it takes, read on to hear more about this role and apply!
Just over a year ago, as the pandemic started, I wrote a blog post about the fear-based change in consumer habits that the pandemic brought about, and explained how companies can best respond to this change in consumer habits going forward.
Here at Yellow Door, we are currently considering changing to a new social media scheduling platform. In our search for a better-suited service provider, we’ve conducted research on a wide range of social media management tools, and with so many to choose from, we understand why many may find this task quite overwhelming and tedious.
As broadcast and print media become less prevalent, and digital marketing takes centre stage, many assume that it has never been easier for brands to connect directly with their target markets. But as we bid farewell to reliance on third parties in order to get our messages out, we welcome a new generation of consumers who are more demanding and hold more power than ever before.
One of our favourite activities at Yellow Door is conducting brand strategy workshops with our clients. We find the workshops are particularly beneficial for new retainer clients, as they help us to really understand the brand and have a holistic plan before we start creating content. They are also a great introduction and first step in building a strong relationship between an agency and a client, which is so key to our approach.
Jordan has recently joined our extended team as a graphic designer. She has proven herself to be a valuable member of the team, even dipping into website development tasks using Elementor, which has been a great help when we are at capacity internally. Read more about her and what makes her tick below!
‘If you lean into your strengths and feel rejuvenated, you can deliver a near perfect result. So, try to delegate everything except what falls in your genius, or sweet spot.’ – Murray Kilgour
While the world constantly evolves, the one thing that hasn’t changed is people. Great marketing doesn’t only come from a degree or a LinkedIn title – it comes from a deep understanding of people. And while technology changes every year, people – and the way we make decisions – does not.
As a startup, you might be focused on various other sides of your business instead of logo design. For a small business, there are a lot of things to consider such as getting investors, budgeting, testing out products and service before launch and determining the target market. Design and visuals sometimes become secondary. However, they are incredibly vital and can make or break a business right from the beginning. Startups and small businesses need a visually strong brand identity design and attractive graphics to establish themselves in the market.
Do you like to hang on to small mementos to store in a scrapbook, pin board or visual journal? Pinterest is simply the online version of doing just that. It helps you find and organise pictures, ideas and other interesting things through a series of ‘boards’ and ‘pins’. People use Pinterest for a number of reasons: to store things that capture their attention, to find artistic or interior inspiration, look for new recipes, plan their dream home or even to discover new travel destinations.
Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?
Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.
This guest post is written by Shaun Oakes, an SEO Consultant who is part of our collective and works across a number of our clients.
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Unit 6 Roeland Square,
Drury Lane, Gardens, Cape Town,
South Africa
Made with ❤ by Yellow Door Collective
© 2022 Yellow Door Collective (Pty) Ltd. All rights reserved. Privacy Policy
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