Asara Wine Estate & Hotel

A strategy case study

Asara_1

An award-winning wine estate and 5-star hotel in the heart of the Cape Winelands with breath-taking views and a tranquil atmosphere.

Brief

  • Understand the Asara brand in its current form to create a holistic strategy to support the vision for the next chapter
  • Create a more cohesive company culture
  • Improve internal communication
  • Help the Asara team achieve excellence
  • Conceptualise an external marketing strategy for the hotel, winery and restaurants

Deliverables

  • Interviewed 30 staff members to understand the brand, challenges, and what could be improved on
  • A three-part strategy:
    • unpacked core values and developed a brand guide
    • identified industry experts to partner with/ provide training
    • created a marketing and communication plan, covering the brand, website, newspaper, newsletter, social media, PR, video, communication with guests

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Team feedback

"This was one of my favourite projects as it was a complex brief, intellectually challenging and despite being a world class established brand, there was lots of scope for improvement and creativity from our team."
Emma Donovan