Challenge
Bushtracks Explorer founder Leo Teede approached us to give strategic marketing advice to enable him to complete his marketing plan.
Solution
We created a road map to guide and inform all marketing activities. To do this, we focused on:
Being clear on the marketing objectives
Getting a full picture of the landscape, including competitors and benchmarks
A realistic and well researched SWOT analysis
Defining the Bushtracks Explorer brand
Identifying segments of the target audience and how to reach them
Deciding which marketing platforms to use, when, how and why
Creating a list of practical and creative campaign ideas
What we enjoyed most
Leo has such a strong work ethic, zest for life and love for Africa, and it was contagious – so it was a treat to collaborate with him on this business plan.
