Cape Fish Retail Store

A website case study


Reading time: 2 minutes


Located in Paarden Eiland, Cape Town, Cape Fish focuses on the supply of sustainably caught and sourced seafood, specialising in the handling of fresh yellowfin tuna and swordfish. The business owns a processing facility, with onsite blast freezing, holding freezer, chiller and processing rooms with a factory floor so clean you could eat the fish off of it.


 In 2018, the retail store was opened with a vision to change the way seafood is presented and sold to customers. In order to launch this new arm of the Cape Fish brand, the team required a website that was simple, stylish, user friendly and clearly showcased the uniqueness of the new Cape Fish Retail Store.


  • Developed a fast, fully-responsive website
  • Product photos are the ‘hero’ of the site, clearly grabbing the user’s attention
  • The brand’s logo is placed in a way that is large and memorable
  • SEO optimised

2 meetings

with client

132 emails

in project management thread


“There is nothing glamorous about building websites and having to collate all the information you want to display online. YDC made the process simple and efficient, reacting quickly to requests, provided detailed feedback, implementing suggestions and working closely with the Cape Fish team to turn our online vision into a seamless final product.”
Kevin Flanagan
Cape Fish Retail Store

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