Cape Fish Retail Store
A website case study
Reading time: 2 minutes
Located in Paarden Eiland, Cape Town, Cape Fish focuses on the supply of sustainably caught and sourced seafood, specialising in the handling of fresh yellowfin tuna and swordfish. The business owns a processing facility, with onsite blast freezing, holding freezer, chiller and processing rooms with a factory floor so clean you could eat the fish off of it.
In 2018, the retail store was opened with a vision to change the way seafood is presented and sold to customers. In order to launch this new arm of the Cape Fish brand, the team required a website that was simple, stylish, user friendly and clearly showcased the uniqueness of the new Cape Fish Retail Store.
- Developed a fast, fully-responsive website
- Product photos are the ‘hero’ of the site, clearly grabbing the user’s attention
- The brand’s logo is placed in a way that is large and memorable
- SEO optimised