Cape Fish Retail Store

A website case study



Cape Fish is both a retail and wholesale store located in Paarden Island, Cape Town. Their retail store is differentiated from their competitors by having a clean, artisanal look and feel as well as a beautiful large octopus mascot – not your typical fish shop!


– Design a simple, stylish website that clearly showcases the unique Cape Fish brand
– Be user-friendly and categorise photos appropriately
– Clearly communicate their unique differentiators
– Have contact information easy to find


– Developed a fast, fully-responsive website
– Product photos are the ‘hero’ of the site, clearly grabbing the user’s attention
– The brand’s logo is placed in a way that is large and memorable
– SEO optimised

2 meetings

with client

132 emails

in project management thread

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"There is nothing glamorous about building websites and having to collate all the information you want to display online. YDC made the process simple and efficient, reacting quickly to requests, provided detailed feedback, implementing suggestions and working closely with the Cape Fish team to turn our online vision into a seamless final product."
Kevin Flanagan
Cape Fish Retail Store


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