Can building country specific websites help your business?
Cara Saven Wall Design aims to make the world a little more beautiful with the help of custom designed wallpaper, canvases, framed prints and vinyls. Launched in 2006, Cara Saven offers a complete service, from design to installation. Servicing clients in South Africa and around the world, their international footprint makes Cara Saven Wall Design a trusted brand, crafted with quality, care and commitment.
We were tasked to update Cara Saven Wall Design’s existing South African website and create country-specific websites for the USA and the Netherlands. We did this by using the WPML language translation plugin to create a US English and Dutch version of the site and ultimately allow control over which content is shown on which site without having to manage more than one product list.
The main objective was for Cara to be able to target specific market segments, build her international brand presence and increase traffic to her website, thereby increasing the number of enquiries and ultimately her sales.