Cipria Milano

2020 - current

African woman in a bright dress on orange background

Cipria Milano has established a brand that understands the complexity of all women, regardless of their age or skin type. By eliminating the 'middleman' they're able to offer a truly affordable price whilst maintaining the quality of each cosmetic and beauty product.

Challenge

Marco approached Yellow Door to revamp his brand’s social media platforms, manage the website, and market this Italian brand to our South African audience as far and effectively as possible. He wanted the brand to be accessible yet feminine and stylish, and appeal to his target audience.

Solution

We have photographed and designed new product photos in-house, which are used for both the website and social media posts. We also market Cipria Milano products and build brand awareness by designing, creating and sending out a monthly newsletter and SMS campaign, keeping a playful and feminine tone throughout all platforms.

What we enjoyed most

The autonomy to come up with creative ideas and the challenge of solving their need for beautiful imagery within budget.

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