Die Woud

A strategy case study

2018

Die Woud is a beautiful venue in Caledon, hosting unique events for both individuals and companies seeking a novel and unforgettable experience.

Challenge

Owners Nicolaas and Janine approached us with one key mandate: to explore other ways in which their amazing wedding venue could be utilised. In true Yellow Door style, the natural way for us to start this off was with a full digital marketing strategy, clarifying the brand positioning and revealing practical, actionable paths to increase venue bookings.

Solution

  • We began by auditing their website and current marketing efforts
  • Then we created a detailed 3-month strategy and content plan for all digital marketing platforms, which included competitor and benchmark research
  • We brainstormed and put together a list of alternative functions to offer/ host in the venue – and the top two implemented were a family-oriented Sunday Roast and a weekly Wednesday tapas evening
  • We identified and detailed target market segments, and created key messaging per platform
  • We also brainstormed an extensive list of blog post topics, with relevant keywords to boost SEO

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Team feedback

"Putting together a detailed marketing strategy for Die Woud was a great deal of fun. I especially enjoyed conceptualising creative ways in which this amazing venue can be utilised going forward, and was excited to see these being implemented during the time that we worked with Nicolaas and Janine."
Kirsten Meintjes
Project manager

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