GEORGE FERTILITY CLINIC

Corporate Identity

2020

Aevitas and Fembryo are both well-known fertility clinics, with years of experience behind them. Therefore, it made sense to combine their expertise and open a fertility clinic in George, to serve the Southern Cape and Karoo market. Located in a beautiful setting, their professional, honest, and friendly team offer affordable, specialist services to patients – from urologists to dietitians.

Our designers were tasked to create a logo for a new fertility clinic in George – a joint venture between Cape Town’s Aevitas Fertility Clinic and Port Elizabeth’s Fembryo Fertility & Gynaecology Clinic. The brief was to create a logo that was simple, elegant, and modern, reflecting the natural beauty of George.

Our designer kicked off the project with a set of questions to clarify the direction of the brand, and to guide the inspiration for the look and feel of the logo. After providing three logo options, each with its own rationale, a final logo was chosen. With the ‘G’ for George taking on the shape of a leaf to symbolise George being the capital city of the Garden Route, it has an elegant, warm and feminine look and feel.

GFC_Logo_Icon_CMYK-02

Yellow Door has been extremely helpful and is very creative! You can count on them to respond quickly with ideas and their emails reflect the energy that they put into their work. We will surely use them in future and can recommend them to any dynamic business or individual needing assistance with branding.

Dr Danie Botha

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George Fertility Clinic

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