A social media case study



Part of The Foschini Group, hi is a brand with a young, fresh feel that sells the latest in technological accessories including smart phones and flat screen TVs. Dynamic and engaging, they are always on trend and aware of the latest in fashion and technology.


  • Create content for Facebook, Twitter and Instagram
  • Use trending hashtags on various platforms to drive engagement with posts
  • Include posts that link to blogs written by hi that talk to latest products

Conceptualise campaigns and competitions, and create content for them that encourages interaction from the fans and hype around new products.


  • Create weekly content for each platform
  • Create two Instagram Stories per week, which typically get 50 to 70 views per Story
  • Weekly calls with Candice Sergeant, eCommerce Retail Manager.
  • Daily community management to ensure all queries and comments have been responded to
  • Successful execution of campaigns, for example during the #yourphoneyourstory campaign in September 2018, there were 2 861 views and 692 engagements
  • Monthly report on key statistics, deliverables met and plans for the month ahead

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“Yellow Door has been working with my brand, hi-online, for almost 1 year. For a small agency, they get a lot done and I've enjoyed how reactive to change, and how invested they are in their work and clients. Some of our best-received content has been created by them, and we look forward to what the future holds for our partnership.”
Candice Seargent
hi-online eCommerce Retail Manager


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