@home

A social media case study

@HOME_WINTER17_PRODUCT_DROP1_FINAL_2404_altcover-pages-3,6-7-3

@home is a Southern African homeware retail franchise specialising in beautiful home décor, furniture and more. Their stylish offering is available both in-store and online.

Brief

– Support in-house marketing team
– Conceptualise and implement social media campaigns
– Increase reach and engagement
– Boost awareness of new products
– Community management

Deliverables

– Successfully managed 38 campaigns
– Managed Facebook adverts and promoted posts increasing the fan base by 48% from 117 534 to 173 580 in 2 years
– Increased online exposure for the brand – average reach on organic posts was 15 000
– Created content, images and GIFs for daily posts to Facebook, Twitter and Instagram
– Responded to all queries and feedback after hours

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Testimonial

“YDC have proved themselves to be creative and out-of-the box thinkers. We consider them our strategic partner in ensuring the most relevant and share worthy social media content is available on the right channels, at the right time."
Andre Jansen
@Home