@home

A social media case study

2018

@HOME_WINTER17_PRODUCT_DROP1_FINAL_2404_altcover-pages-3,6-7-3

@home is a Southern African homeware retail franchise specialising in beautiful home décor, furniture and more. Their stylish offering is available both in-store and online.

Brief

– Support in-house marketing team
– Conceptualise and implement social media campaigns
– Increase reach and engagement
– Boost awareness of new products
– Community management

Deliverables

– Successfully managed 38 campaigns
– Managed Facebook adverts and promoted posts increasing the fan base by 48% from 117 534 to 173 580 in 2 years
– Increased online exposure for the brand – average reach on organic posts was 15 000
– Created content, images and GIFs for daily posts to Facebook, Twitter and Instagram
– Responded to all queries and feedback after hours

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Testimonial

“YDC have proved themselves to be creative and out-of-the box thinkers. We consider them our strategic partner in ensuring the most relevant and share worthy social media content is available on the right channels, at the right time."
Andre Jansen
@Home

Looking for a strategic marketing partner?

We ask the right questions, look at the big picture,
and devise a game plan to elevate your brand.

Behind this Yellow Door, people come first.

We are owner managed and proud to collaborate with world class talent, and a diverse portfolio of business owners who value marketing.  Our approach is agile, innovative and results driven – which has allowed us to build long term relationships with key clients in Southern Africa, the UK and Australia, so far…

We pride ourselves on providing a seamless world class service, and have fun doing it.

What do we actually do?

In short, we’re a strategic marketing arm to help you reach, hold and tickle your target audience. We achieve this by delivering strategy workshops, performing marketing audits, and creating action plans. 

 

We create custom packages according to the needs of each client, business, or campaign. We can co-create, consult on and execute your marketing. Alongside developing or delivering a marketing strategy, we also build WordPress websites, design, write, create, edit social media, newsletters and blog posts; create marketing material and build processes for your business.  

Create magic

Strategy

We work with you to develop innovative marketing strategies with practical solutions that align with your business objectives.
Find out more

Tell your story

Content creation

We tell your brand’s story in a way that will engage your readers and build loyalty – across all digital and offline platforms.
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Build an online habitat

Website development

Whether it is a simple business card site or a more complex e-commerce project, we design and build WordPress websites which you have full control over.
Find out more

Who we work with

  • 5 star review  There is nothing glamorous about building websites and having to collate all the information you want to display online. YDC made the process simple and efficient, reacting quickly to requests, provided detailed feedback, implementing suggestions and working closely with the Cape Fish team to turn our online vision into a seamless final product.

    thumb Kevin Flanagan
    18th October 2018
  • 5 star review  I absolutely loved working with the whole team at YDC while rebranding and updating my website. They are all very professional and approachable. Nothing was ever too much to ask and the team went above and beyond for me. I highly recommend working with Yellow Door Collective, you won't be disappointed.

    thumb Stephanie Herscovitz
    23rd October 2018
  • 5 star review  Yellow Door has been extremely helpful and is very creative! You can count on them to respond quickly with ideas and their e mails reflect the energy that they put into their work. We will surely use them in future and can recommend them to any dynamic business or individual needing assistance with branding. George Fertility Clinic

    thumb Danie Botha
    22nd February 2021
  • 5 star review  I thoroughly enjoyed going through the marketing audit process with Yellow Door and found it truly invaluable for my business - The Wellness Web in Perth, Australia. It gave me new inspiration, ideas and direction and it is something that I would have been unlikely to do myself, purely because of being time poor running my own business. Having a holistic marketing strategy is something that often gets pushed to the side, yet it should be a priority in every business and doing this process reminded me of that. I am excited to get going with all the new ideas and the plan that we have come up with together. It was really refreshing having someone from outside the business look in and give me constructive feedback. Thank you to the Yellow Door team!

    thumb Stephanie Herscovitz
    10th September 2018
  • 5 star review  The Sozo SA team thoroughly enjoyed working with the YDC team. They were attentive to our needs and ideas, and went to great length to give us the website we wanted. We are very happy with the end result and enjoyed working with them!

    thumb Janine Langheim
    4th December 2018

Hot off the press

Q&A with Chantalle Schneider

Chantalle joined the Yellow Door team this morning and we can’t wait to get to know her a bit better. For now, here’s a…

Hello!

Welcome to life behind the Yellow Door!

 

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