A starter kit case study



After 20 years as a fashion designer in South Africa, Holland and Italy, founder Jane Moodie transformed her lifelong passion for drawing and painting into a full-time career at her studio in Cape Town.


  • Come up with creative digital marketing ideas
  • Teach Jane how to use social media


  • Created a visual and informative step-by-step guide detailing how to use social media for business, covering everything from setting up an ideal profile, to scheduling content and how to communicate to different audiences
  • Conceptualised a high-level digital marketing strategy for the brand

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"I thoroughly enjoyed this brief, as it allowed me an opportunity to share my knowledge with a passionate business owner who was seeking direction."
Abdul Govendor
Yellow Door Collective


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