Pick n Pay Plumstead

A social media case study



Pick n Pay Plumstead is an owner-managed franchise grocery store in the Southern Suburbs of Cape Town. The store is known for its friendly, helpful staff and has a good community reputation.


  • Create content for Facebook that is in line with the parent brand
  • Grow the Facebook fan base from zero
  • Use Facebook to push in-store sales


  • Create daily posts for Facebook page. Average organic reach is over 2 200 people.
  • Help manage comments and reviews. There are typically 30 comments per week.
  • Come up with competitions and campaigns for the community. A successful campaign was Easter 2018, which had 4 008 engagements.
  • Design images for daily posts and weekly specials.
  • Report on Facebook engagement and page growth.

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“YDC are creative, proactive, and they understand our needs. They have enabled us to interact more quickly and directly with customers, and the Facebook competitions help us increase our fan base and attract new customers which is exactly what we need in the current environment.”
John Kotzé
owner of Pick n Pay Plumstead


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