The inaugural Pure Gin festival was held at the Asara Wine Estate & Hotel on 16 December 2017. The event was a great success with 9 gin makers featured and over 500 attendees including media and VIP guests.
Plan the festival details
Liaise with craft gin makers to secure their stands at the festival
Sell tickets for the event through marketing
Design all collateral and ensure the Asara brand is well represented
Manage the arrival of guests at the event
Get coverage about the event through media & VIPs
Contacted and liaised with all suppliers/ gin brands
Created and managed the Quicket account for ticket sales
Monitored and reported on ticket sales daily
Contacted and arranged with media to attend the festival and feature the event
Wrote and designed the fact sheet that was given to media and bloggers
Created all content about the event for social media pages
Liaised with the MC: Cocktail Kate from the UK
Designed and arranged printing of event banners for outside the farm as well as banners for each supplier stand
Arranged radio coverage on HeartFM
Created and sent out email correspondence
Attended the event and sold tickets at the entrance
Created a post event report with key learnings for the future
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"It was an incredible opportunity for Yellow Door to be involved from the initial concept right through to the actual event, and our team really excelled in their role. We look forward to working on similar projects in the future."
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