Pure Gin festival

A project management case study

PureGin-3

The inaugural Pure Gin festival was held at the Asara Wine Estate & Hotel on 16 December 2017. The event was a great success with 9 gin makers featured and over 500 attendees including media and VIP guests.

Brief

  • Plan the festival details
  • Liaise with craft gin makers to secure their stands at the festival
  • Sell tickets for the event through marketing
  • Design all collateral and ensure the Asara brand is well represented
  • Manage the arrival of guests at the event
  • Get coverage about the event through media & VIPs

Deliverables

  • Contacted and liaised with all suppliers/ gin brands
  • Created and managed the Quicket account for ticket sales
  • Monitored and reported on ticket sales daily
  • Contacted and arranged with media to attend the festival and feature the event
  • Wrote and designed the fact sheet that was given to media and bloggers
  • Created all content about the event for social media pages
  • Liaised with the MC: Cocktail Kate from the UK
  • Designed and arranged printing of event banners for outside the farm as well as banners for each supplier stand
  • Arranged radio coverage on HeartFM
  • Created and sent out email correspondence
  • Attended the event and sold tickets at the entrance
  • Created a post event report with key learnings for the future

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Team feedback

"It was an incredible opportunity for Yellow Door to be involved from the initial concept right through to the actual event, and our team really excelled in their role. We look forward to working on similar projects in the future."
Dom Sandwith