‘Shrooms for Improvement is a new, holistic, medicinal mushroom retailer. CEO Asha Harilal met with us to discuss her vision for the company, ultimately aiming to improve the wellness of people in South Africa. In phase 1 of the project, she tasked Yellow Door with creating a visual identity that represents health and vitality. The logo had to be eye catching, quirky and bold, but not too busy.
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