One of our strategies is to partner with influencers who are authentic and align with brands they believe in.
Why? Because they are likely to have a loyal and engaged fan base, who aspire to be like the influencer, and trust their opinions.
When we first met with Trevor Brewer from Solenco, the brief was to get media exposure for their brand. Solenco provides solutions for a healthier living and working environment, with top quality dehumidifiers, air purifiers, evaporative coolers and more.
With any PR campaign, the trick is to find the angle. What is going to capture the attention of journalists and influencers?
The campaign happened to coincide with the start of lockdown for COVID-19, which made our lives even trickier, and our usual processes went out the window! Leaning in to our adaptability value, we came up with a new plan, and focused on their CF8500 Air Purifier – which is ideal to keep viruses and bacteria at bay.
As well as pitching this media release to relevant publications and securing coverage (in Baba en Kluter Magazine and Stuff Magazine) , we partnered with two key influencers, as a way to tap in to specific segments of their target audience: cyclists training at home, and parents of young children. And this is what Travis Barrett and Candice Turner had to say:
If you need a strategic marketing partner to conceptualise and roll out a PR campaign to boost brand awareness and engagement, chat to us. We’d love the opportunity to co-create your brand’s future.
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