How do you get people talking about your brand?
One of our strategies is to partner with influencers who are authentic and align with brands they believe in.
Why? Because they are likely to have a loyal and engaged fan base, who aspire to be like the influencer, and trust their opinions. When we first met with Trevor Brewer from Solenco, the brief was to get media exposure for their brand. Solenco provides solutions for a healthier living and working environment, with top quality dehumidifiers, air purifiers, evaporative coolers and more.
With any PR campaign, the trick is to find the angle. What is going to capture the attention of journalists and influencers?