Co-founder Kim Jordan had a million things on her plate leading up to the launch of The Kitchen Collective (TKC) and needed to delegate the marketing strategy to a partner she could trust.
We worked closely with Kim and Katy to conceptualise a full-proof plan to launch the brand across all digital touch points in a way that would showcase their values, approach and unique style.
We conducted competitor and benchmark research, did social media audits, segmented the target audience and came up with creative ideas and competitions to tap in to each one, designed a 12-month content plan and set up a partnership with Cape Fish Retail Store. We also created a brand guide, for them to refer to going forward to ensure there is consistency across all platforms.
What we enjoyed most
We loved the team, their energy and passion for what they do, and the quality of their offering. It really is a world class venue and experience, which we can highly recommend based on the evenings we have enjoyed there.