The Kitchen Collective

Strategy

2019

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The Kitchen Collective is a beautiful collection of spaces in Cape Town, designed to cook, create and collaborate with food.

Challenge

Co-founder Kim Jordan had a million things on her plate leading up to the launch of The Kitchen Collective (TKC) and needed to delegate the marketing strategy to a partner she could trust.

Solution

We worked closely with Kim and Katy to conceptualise a full-proof plan to launch the brand across all digital touch points in a way that would showcase their values, approach and unique style.

We conducted competitor and benchmark research, did social media audits, segmented the target audience and came up with creative ideas and competitions to tap in to each one, designed a 12-month content plan and set up a partnership with Cape Fish Retail Store. We also created a brand guide, for them to refer to going forward to ensure there is consistency across all platforms.

What we enjoyed most

We loved the team, their energy and passion for what they do, and the quality of their offering. It really is a world class venue and experience, which we can highly recommend based on the evenings we have enjoyed there.

Like what you see? Let us know how we can help you!

Testimonial

"Yellow Door Collective is an excellent agency that genuinely cares about the clients who they work with. Feeling a lot like friends, they combine their work perfectly with immense professionalism from start to finish. They always meet deadlines, and follow each meeting with precise action plans and notes. Highly recommend!"
Kim Jordan
Co-founder

Hello!

Welcome to life behind the Yellow Door!

 

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