The Stellar Effect

A strategy case study


Reading time: 2 minutes


The Stellar Effect (TSE) is South Africa’s first podcast production house offering a full suite of services. TSE breathes life into the stories of the individuals and businesses they service, with the intention of letting these influence the world. This is done through storytelling workshops, short film creation and podcast production.


In typical start-up mode, co-owners Carol and Jason hadn’t had the time or the head space to solidify what the brand was about, identify their target audience or map out a holistic marketing plan to launch the brand locally. And this is where we came in.


  • Hosted a workshop to brainstorm brand values, customer segments and company values
  • Created a holistic marketing strategy and content plan
  • Created a brand guide
  • Updated Facebook, Instagram and LinkedIn bios as well as introduced a new look and feel
  • Created Mailchimp template

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‘What a joy it is to be working with Yellow Door! They are an agency who does what they say they do and they do it with excellence and so much care! We have been so impacted by their genuine and professional approach to our brand The Stellar Effect. I would highly recommend working with them - you will not be sorry!’
Carol Williams


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