Marketing Partnership

The Client

The Voortrekker Road Corridor Improvement District (VRCID) is a non-profit company that provides over and above services to the City of Cape Town and SAPS. Led by COO Derek Bock, the VRCID liaises with the public and private sectors, working hand-in-hand to grow, promote and manage the VRCID area. They provide supplementary services to local authorities in three key areas: safety & security, urban management, and social development.

The Challenge

We are tasked with receiving media coverage each month to promote the VRCID’s most significant projects, events, or accomplishments.

The Solution

We meet with the VRCID team and their relevant partners to gather all required information, and consistently pitch our media releases to relevant publications, and secure regular coverage. We predominantly secure coverage in TygerBurger, Northern News, and Netwerk24, and have also secured coverage in Cape Talk.

The Feedback

‘’Yellow Door Collective is a creative and professional people-focused digital agency that goes above and beyond to meet your needs. Work is completed with pride, communication is quick and transparent, and it feels like you’re working with people who actually care.’’

Dereck Bock


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