Well Red is an upcoming online wine publication that produces relevant, relatable and real content. It aims to steer away from typical wine journalism that is often elitist, to offer content that will appeal to all wine lovers, no matter what stage of their wine journey they’re at.
Brief
Develop a comprehensive marketing strategy
Deliverables
Defined Well Red’s sustainable competitive advantage
Identified primary and secondary target audiences
Defined key messaging
Clarified key brand positioning
Explored ways to effectively use relevant touch points
Mapped out a detailed three-month marketing plan
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“Well Red is a bold and honest brand that immediately stands out from the crowd. I loved helping to clarify the strategy and media direction for a wine publication that aims to make a difference, in what is often seen as an elitist and exclusive industry.”
