2 min read

Zolani Mahola

A strategy case study

2019

Zolani Mahola is a well-known musical icon that shot to stardom with the band Freshlyground. She is not only a performer but a creative storyteller that offers a unique product to many organisations by sharing her journey.

Brief

  • To clarify what Zolani’s personal brand stands for and how it is represented

Deliverables

  • An interactive workshop with key role players
  • A strategy document that outlines how to position the brand, identify speaker opportunities and use various marketing platforms effectively

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Team feedback

‘We thoroughly enjoyed working with Zolani to conceptualise ways for her to transition in to a new phase of her career, focusing on speaker opportunities. It’s always tempting to delve straight in and explore multiple avenues, but our approach is to be as strategic as possible, to keep things streamlined and focus on the most viable solutions.’
Emma Donovan
Co Founder & New Business Director at Yellow Door

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