Looking to start a new career path as a storyteller and public speaker, Zolani required assistance to map out a marketing plan for her personal brand as well as suggestions for how to launch her new career path.
We conceptualised a holistic marketing strategy which advised practical ways to launch Zolani in the local public speaking sphere. The process included:
Yellow Door was privileged to be invited to a private performance of Zolani’s storytelling offering. We saw the lead singer which we all know and love transform into a dynamic storyteller, who fearlessly shared her personal story of a young girl growing up in and apartheid stricken Port Elizabeth. It was exhilarating to be a part of the early phases of the Zolani brand development, assisting with carving the path for this inspiring, proudly South African brand.
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