How to wear the multiple hats of a business owner with ease
By Emma Donovan
As a business owner, you have to wear multiple hats and learn to focus on the ones that are most important right now – acknowledging that they will change along the way. As we approach Yellow Door’s fifth birthday, my top two are securing new clients and leading strategy workshops. In this blog post I’ll unpack this a bit further, share some tips that keep me on track.
My new business director hat
About 14 months ago we decided to focus on attracting not just bigger clients, but the right clients. Clients that share our values and want a strategic marketing partner to add value to their business over time.
I spend more than half of my time on this – and no two days are the same. It ranges from coming up with ways to improve our offering and how we position Yellow Door to networking, meeting potential clients and pouring over spreadsheets!
It’s taught me to have patience, to have courage and to really play to my strengths of woo, ideation and communication.
My strategy hat
This is how I feel when I wake up to run a strategy workshop! In fact, I love everything about them:
- Collaborating with brilliant minds – our clients, our team and often a consultant or two to bring a fresh perspective
- Quality time – phones are off, and the rest of the world can wait
- Thinking on my feet – we often go off script, and that’s when the magic happens
- Creativity – whether it’s a brand story, a marketing plan or a campaign; it’s starting with a clean slate and crafting something new
- Discovery – we get to learn about an array of industries, suggest ways to incorporate new trends, and improve our offering along the way
Four more hats
In a typical day at the office I also wear hats of an editor, mentor, partner and planner. And the secret is to get the balance right between them. It takes practice, and is a work in progress, but here are seven tips that have helped me to stay sane:
- Start the day with a priority list not a to do list
- Stay agile
- Surround yourself with people that you can learn from
- Ask for help, don’t try to do it all yourself
- Celebrate the small wins as well as the big ones
- Set goals
- Find the balance between the big picture and what needs to happen today
If you’d like to work with Yellow Door or find out more about our strategy workshops, pop me an email: firstname.lastname@example.org and we can connect over coffee or Skype.