Seeing yellow – how we harness change for the better

Seeing yellow – how we harness change for the better

By Danielle Scheepers

Posted on 16th May 2019

You only have to scroll through our Instagram to see how much Yellow Door has evolved over the last couple of years. Not only has the team grown and changed externally, but clients and our approach to marketing is constantly being evaluated and updated.

It’s been a fun, and sometimes challenging ride – but we wouldn’t have it any other way. This article is going to serve as a mini audit on life behind the Yellow Door through the eyes of the resident wordsmith.​

Values

Within the first month that I joined Yellow Door, we sat down as a team and defined our values. There had been an existing set that were agreed upon, but Dom and Em felt it was time that they were revisited.

 

We sat around the boardroom table in the old office setting and wrestled, debated and explained our vote for various values. In the end, there was a surprising alignment of values and consensus on how we define ourselves. Here is what we came up with:

 

  • Integrity
  • Consistency
  • Authenticity
  • Can-do
  • Care why

We feel pretty solid about these, but who knows what the next phase will bring. One thing is for sure, we have returned to these values time and again.

Team

I remember the first time I visited the Yellow Door website (which incidentally has been upgraded in the meantime). I was struck by something that Em had said along the lines of: ‘we invest and develop young, talented people who are eager to learn about the industry.’

 

Every six months we employ a new intern, who brings new ideas, insights, strengths and weaknesses which sharpens the whole team and keeps us on our toes.

 

The proverbial Yellow Door is always kept open for talent from the outside. We have some of the most dedicated, talented people that I have ever had the pleasure of working with, and we are richer with every new addition.

 

Although it is always sad to see past employees leave, there is never a shred of resentment from either side and it makes for a healthy team and office environment. There is always room for all involved to grow, and the door is left open on the way out.

The YellowDoor Co-55

Space

Ergonomics are an important factor in producing quality work. Our office environment has been tweaked, shifted and adjusted to make sure that everyone is comfortable and working well.

 

Very shortly we will be moving into a new venue altogether! Rather than seeing this as an interruption, we are getting excited to make it our own. Watch this space for an address update.

Clients

As a marketing agency, we want to continue aligning with brands which we feel we can connect with, support and build lasting relationships with.

 

Our clientele may be diverse, but we value all of them for the many lessons and opportunities to grow which we have been provided with. As we become more confident in our identity, we have made the point of choosing our clients wisely. Shared values, quality work and sustainability is the name of the game.

Vision

Where to next? We keep our eyes on the horizon and continue to allow the marketing tide to guide us while keeping a firm hand on the rudder at all times. One thing we can say for certain is that exciting times lie ahead.

 

Bring the change!

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Being part of a great team makes copywriting better

Being part of a great team makes copywriting better

By Danielle Scheepers

Posted on 10th April 2019

Ernest Hemingway once said, ‘There is nothing to writing. All you do is sit down at a typewriter and bleed.’ Of course, we are so much more evolved now – we bleed in front of screens.

Dramatic? Granted, but only a little. Writing can be difficult, it takes a lot of focus, and creatives are not known for this trait! The challenges involved in being a digital marketing copywriter in particular include the need to churn out great work at a break neck pace.

 

There is one advantage that Hemingway didn’t have access to which Yellow Door has, an incredible team. Every person in the office plays a specific role in creating authentic, compelling content for our diverse clientele. What follows is insights that I have gained in my time as Yellow Door’s resident copywriter.

Strategy

Not all writers are strategists, but marketing is all about strategy. The fast pace at which the digital world moves means that copy needs to hit the bullseye every time. The only way to make sure that it does so is knowing what information and direction to give the audience and which platform to use.

 

In order to implement this, our team gets together every Tuesday to strategise about a particular client or project and how we can improve our offering. Being part of a small team, everyone has space to share their ideas, and the client benefits from the input of a host of marketing experts with varying skills. For copywriters, this is golden, because it is an opportunity to listen, learn and gain fresh perspective and insight into how to tell the brand’s unique story.

Input

Another notable benefit of such a tight knit agency is having direct access to the bosses. Dom and Em are both incredible in their respective roles and contribute greatly to my growth as a copywriter.

 

Em is our new business director, which means that her focus is always on the horizon. She shares insights and new ventures with the team constantly. Her input into brand guides and company profiles are what refine and direct the process to bring the final product together.

 

Dom, our managing director, directs the daily workflow. This is invaluable, as it keeps things on track. She makes certain that deadlines are achievable and provides encouragement and input into every project. Because, let’s face it, creatives need boundaries!

The YellowDoor Co-74

Play

As I mentioned earlier, writing can be a difficult practice. Writers are very often their own worst critics. It helps to have a team of people with which you are able to commiserate and also have fun with outside of work.

 

As a team we have danced, celebrated, gone bowling, eaten pizza, hiked and took part in activities that aren’t at all work related. Ultimately, this is almost as important as office hours because it leads to freer thinking and more inspired creativity.

Support

We all deliver the best we can, but there are times when deadlines are tight and things become too demanding to handle alone.

 

Team dynamics at Yellow Door are easy going and we have each other’s backs, pulling together to pick up slack. This gracious dynamic allows for growth and development and a better creative environment. As the resident writer, it takes the pressure off to know that we, as a team, are shoulder to shoulder in carrying the vision of the agency into the future.

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Q&A with Jonny Field

Q&A with Jonny Field

By Jonny Field

Posted on 6th March 2019

I am Jonny Field, your average quirky tall person! I was raised in Windhoek, Namibia but moved to Cape Town for a fresh start at life in 2011, and it was one of the best things that happened to me. As a person that attended international schools, most of my friends deserted the country after leaving school and I have a thirst for travel as a result of that ordeal. I studied Interaction Design at the Cape Town Creative Academy in Woodstock, which was the most influential choice of my life, as it set me down a path I never knew I wanted to go down, and now here I am working in the design industry in one of the design capitals of the world… I love it! I have always been a creative and abstract person, so I always knew that art and design would be where I ended up in my working life.

My interests on a personal level really resonate with what one considers “geeky”, as I am a fanatic for fantasy, Sci-Fi and all things adventure. I think we can all agree that Harry Potter is the best thing ever, maybe a little Riddikulus to some, but not me. But don’t get me wrong, I would like to think I am quite a rational person who can look at things from several perspectives before going forward with things. I believe neutrality and a more empathic approach to life is what everyone should strive for.

 

Other than that, you’ll either find me hiking, reading, playing board games and just outright chilling. That’s me!

What is your position in the Yellow Door team?

Interny intern.

How would you describe your role?

To help out with various tasks, liaise with suppliers and learn as much as possible about the company.

When did you start working at Yellow Door?

The 4th of March, 2019.

What part of your job do you enjoy most?

Learning new things as well as gaining new skills in the world of web and digital design, also the people here are fun to be around!

What part of your role do you find the most challenging?

Learning all the ins and outs of what each client wants us to do for them, how to handle all the different situations at the company and the daunting task of starting working life.

What do you enjoy most about being part of the Yellow Door team?

The team seems inviting and ready to help me understand how the industry works, all while being fun and warm.

What do you do when you’re stuck for inspiration?

I usually go to Pinterest and type in the topic of my mental block if it’s visual inspiration I need to find, otherwise I will do a searching session on Google for the info I need.

What is your pre-work routine?

I usually have a slow morning with my cat and a good book while I have my coffee, then I do all the basics and get going.

If you could be any superhero, who would you be and why?

An unconventional choice; I would be Avatar Aang from The Last Airbender series:

As a public figure that has to portray neutrality and resolute care for the world, I believe this superhero to be one of the most caring, amazing and talented heroes out there. He always looks at things from an unbiased perspective and displays a neutral footing on any topic before drawing a conclusion, which I like to say we have in common.

Plus, the added benefit of having the ability to make infinite ice cubes on a hot day and start fires really easily for cold ones is pretty cool.

What’s your favourite way to spend a weekend?

Sleeping in, reading my book, seeing friends and playing board games, walking my dogs on the beach or hiking a mountain and probably watching a movie with my family to end it all off. Oh, and of course lots of good foodies!

What music do you like to listen to while working?

Usually something relaxed and without lyrics if typing out words is the task, something like Chill Radio or Lo-Fi Chill Pop because it is warm and unobtrusive. Otherwise for design work I like to listen to anything from generic pop to the golden oldies, my feel-good track would be anything from Fleetwood Mac.

Introvert or extrovert?

Introvert, with a desire to be more extroverted, but also not really, introverted-ness is cool.

Cats or dogs?

I’m a cat person with cat like tendencies, but still love dogs much the same!

Shoes or barefoot?

Depends on the weather, however foot freedom is always amazing.

What’s your favourite spot on Kloof Street?

Unframed Ice Cream, because they have ice cream that won’t make me sick, yay!

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