What role do you play as part of the Yellow Door team?
I have joined the YD team as a freelance digital designer.
Which of the Yellow Door values do you resonate most with and why?
Of all the values, I resonate with authenticity the most. Working with Yellow Door, this is something that has really shone through – which I love!
Tell us a bit more about your area of expertise, and why you are passionate about it?
I am a graphic designer, with my foot firmly in the digital space. I love helping brands bring their vision to life. It’s always so rewarding.
What do you find most challenging about this area of marketing?
Creative burnout. Sometimes when your workload is the top priority your self care falls down the list, which is never good for one’s creativity. Having small moments for yourself throughout the day helps to create a bit of balance.
What trends are you looking forward to learning more about/ implementing as part of your approach?
Since the covid pandemic, there has been a huge shift in how brands are operating. More businesses are trading online and there is massive support towards small businesses and shopping local. I’m really keen to see how this space develops in 2021.
What are your top three projects or brands that you’ve had the opportunity to work on?
I’ve enjoyed getting to know the various clients of Yellow Door. Outside of that collaborating with Disney was an amazing experience, whilst working as a Digital Designer for Cath Kidston in the UK. This year I have had the pleasure of designing brand identities for two thriving small businesses, Growth Finance and Cellier Wine tanks. It’s always so rewarding watching a brand come to life.
What do you do when you’re stuck for inspiration?
Getting outdoors in nature is always a great way to break the creative block and get a new perspective. Sometimes stepping away from the problem helps you to solve it.
What do you do when you’re not working?
You can find me deep in the mountains seeking adventure or swinging back some wine with my girls.
If you could be any superhero, who would you be?
Flash – superhuman speed is something I could use a lot of right now. There is not enough time in a day!