Discovery Workshop

According to a study by Harvard Business School, 90% percent of businesses fail to meet their strategic targets. So how do you make sure you’re part of the 10% that succeeds?

It all starts with a clear game plan – where your business and marketing objectives are aligned.

Yellow Door is here to guide you through this process - with an interactive 90-minute discovery and gap analysis workshop and the right tool kit for execution.

It’s time to:

Get clarity on your marketing objectives, and align them to your business strategy
Understand where the gaps are, and how you can fix them
Use the right marketing channels for your brand and audience so that your message lands
Align resources and allocate the budget in a way that will get the best return on investment
Increase the perceived value of your brand

From here, we can work with you or support your in-house team to:

Track key metrics in order to refine your campaigns as you go
Increase quality leads
Streamline and automate processes in your business
Set your team up for success, and support them as a strategic marketing partner

As a founder or marketing manager, we totally get that there are a bunch of moving parts and challenges you need to tackle. When it comes to marketing your products and services, it’s important to review the basics and build up from there, regardless of how established your brand is.

The marketing strategy discovery workshop will be tailored to suit your business stage, challenges and requirements.

It can take place on Zoom or in-person, for up to 6 people in your leadership team and marketing department. What to expect:

A questionnaire before the workshop

To get you thinking differently and give us a better understanding of your brand and how it relates to industry trends, opportunities, and threats.

Clarity on marketing goals

To have a clear north star which everyone is aligned on.

Defined content pillars

To articulate what your brand’s talking points are and why.

Knowledge of your core customer

To ensure your message will land.

A personalised marketing plan

To map out what content to post, where and when.

An accountability and reporting framework

To help you track your progress.

Yellow Door Collective have proved themselves to be creative and out-of-the box thinkers. We consider them our strategic partner in ensuring the most relevant and share-worthy social media content is available on the right channels, at the right time.

Andre Jansen

@home

Building a brand can easily feel like being caught at sea in a storm - but for the Yellow Door team it’s like wind in their sails! Their energy, wisdom and flexibility to create not only our online identity, but also give life to our brand has been foundational. Thanks to the whole team.

JACQUIS TOLSMA

Open