The VRCID is a non-profit company working alongside the City of Cape Town to improve the safety, appearance, and community identity of the designated area. In 2018 we launched their new security operations centre with an event for media and City officials.
Event Brief
We were tasked with handling their event from start to finish. Our responsibilities included drawing up a full budget for the event; managing suppliers, such as the photographer, furniture setup and take down, and catering; RSVP management; inviting relevant media to attend; writing and pitching a media release; and a post-event report.
The Result
Overall, it was a smooth, seamless and well-run event for 45 guests including city officials, board members and media. We also secured media coverage in 7 publications, with a total AVE of R125 289,35.
The Feedback
Yellow Door planned an important event for us, in which we celebrated the launch of our new Security Operations Centre (SOC). Attendees included city officials, business owners and our board members – so it was crucial that everything ran smoothly, which I can confidently say it did. We look forward to Yellow Door planning and managing more events for us in the future.