2023 Marketing Trends Part 1 – The Power of Short-form Videos and Voice Search Optimisation

Explore the world of short-form video content and discover how to optimise your brand for voice search. Engage your audience with captivating videos and make your brand searchable in the voice-activated era.

Fashion trends, marketing trends, AI trends – there are so many to keep track of to stay with the changing times. We’ll leave the fashion trends to Gucci, because in this four-part series, I’ll break down some marketing trends of 2023 to elevate your business.

The digital marketing landscape has changed a lot over the past years. There are more social media platforms than ever before, which ultimately means there are more avenues for businesses to connect with their audience. The disadvantage is that brands risk wasting time on platforms where their target audience is not present.

Let’s dive into the top marketing trends of 2023 that can help you make the most out of your marketing efforts:

Short-form video content: Don’t bore us, get to the chorus…

Thanks to platforms like TikTok and Instagram Reels, we have seen an abundance of short-form video content – doom scrolling is real, folks! 

According to Oberlo, the average user spends 17 hours a week watching digital videos. There is no doubt that this means that platforms such as Instagram, Facebook, YouTube, and TikTok are the ideal platforms for video ads, but the strategy lies in the first 5 seconds of your clip. That’s right, you only have 5 seconds to capture your viewer’s attention before your ad is swiped away and forgotten. 

Short-form videos are not only easy to consume but also ideal for resharing and reposting. In fact, they have been found to produce a 30% higher return on investment (ROI) compared to other social media marketing strategies.

So, make sure to create eye-catching content that hooks your audience within those crucial first 5 seconds, and remember, keep your videos short and sweet, preferably within a 15-second clip. 

In a world where capturing your audience’s attention within seconds is crucial, we know TikTok and Instagram Reels reign supreme. But video editing can be time-consuming and overwhelming if you’re a novice. That’s where VEED.IO comes to the rescue!

This AI-based video editing tool enhances your videos with ease, offering a range of effects and tools like subtitles, translations, avatars, an audio converter tool and much more. Its user-friendly interface makes it an ideal platform for editing novices and seasoned pros alike.

Voice Search Optimisation: Hey Siri…

From smartphones to smart speakers to smart TVs, we’re living in a world where talking to our devices is the new normal. Need to find the nearest coffee shop? Just ask Siri or Google Assistant. Looking for the latest movie showtimes? Alexa has your back. It’s like having your own personal assistant at your disposal, ready to answer your every question.

But here’s the secret sauce: voice searches aren’t the same as typing in a query. When we talk to our devices, we don’t use fancy jargon or robotic language. No, we speak like real people, with all our quirks and colloquialisms. And that’s where the fun begins!

This means that we have to adapt to this new way of searching. We’ve had to tap into the power of conversation to capture the hearts and minds of voice searchers everywhere. With virtual assistants like Siri, Alexa, and Google Assistant on the rise, voice search optimisation has become an essential ingredient for business success.

So, to make sure your brand stays ahead of the game, it’s time to optimise your website and content for voice search. But how do we do that, you ask? Well, it’s all about speaking your customers’ language—literally! Focus on using conversational keywords and phrases that align with how people naturally talk. Think about the questions they may ask and provide answers that feel like a genuine conversation. And don’t forget to make sure your website is mobile-friendly because, let’s face it, most voice searches happen on the go.

You’re not just embracing a trend when you incorporate voice search optimisation into your marketing strategy; you’re stepping into a whole new world of possibilities. You’re opening the door to conversations with your customers, engaging them on a personal level, and creating a bond that goes beyond the screen.

By incorporating captivating short videos that grab your audience’s attention within the first few seconds and optimising your website and content for voice search, you’re ensuring your brand stands out in the digital landscape. But the journey doesn’t end here! Stay tuned for Part 2, where we’ll embark on an exciting exploration of the realms of Artificial Intelligence and Augmented Reality. Get ready to witness the magic unfold and discover how these trends will shape the future of marketing.

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