Asara Pure Gin Festival

Event Management

The Client

The inaugural Pure Gin Festival was held at the Asara Wine Estate & Hotel on 16 December 2017. This event brought gin makers from around the country together to showcase their craft gin.

Event Brief

We were tasked with planning the festival details, liaising with craft gin makers to secure their stands at the festival, marketing the event, managing the Quicket account for ticket sales, liaising wtih media and managing the arrival of guests at the event. We were also tasked to design all collateral and ensure that the Asara brand was well represented, and gain coverage of the event through media and VIPs.

The Result

The event was a great success, with 9 gin makers featured and over 500 attendees. There were a number of VIPs and media there too, including Heart FM and renowned Cocktail Kate who flew out from the UK to MC the event.

The Feedback

I had the pleasure of working with Dom and Emma and their team in the run-up to and the actual day of the Pure Gin Festival which took place in December 2017 at Asara Wine Estate in Stellenbosch. In all parts of the pre-planning and the execution of this festival, which was a great success, they involved themselves in every aspect – on the day running the reception desk, assisting the gin makers, troubleshooting any issues, and other aspects of this successful day.

Michael Olivier

South African Wine & Food Commentator

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