ChinaHerb stocks a range of over 90 traditional Chinese Medicine formulations, available in their online store at and at leading health shops. It was founded in 1997 by Dr. Chunlan Li and Prof. Yi Zhang, and the business is now run by their daughter and son-in-law.
The Challenge
Yellow Door was approached by ChinaHerb to provide strategic input on their marketing plan and identify ways to improve it. As a small business, they want to maximise their return on investment and ensure that their energy is directed toward efforts that will make a difference.
The Solution
We work with the marketing team to develop advertorials for print and digital advertisements that reach their target audience. We also assist them with ad hoc social media content and ads, and we serve as their extended marketing arm when they require it.
The Feedback
We are really enjoying working with the Yellow Door team, and they have assisted us with a number of projects. We are very impressed with this group of women, who is knowledgeable in their field and has helped us up our marketing game.
Like what you see? Let us know how we can help you. We’d love the opportunity to co-create your brand’s future.
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