Marketing Partnership

The Client

ChinaHerb stocks a range of over 90 traditional Chinese Medicine formulations, available in their online store at and at leading health shops. It was founded in 1997 by Dr. Chunlan Li and Prof. Yi Zhang, and the business is now run by their daughter and son-in-law.

The Challenge

ChinaHerb approached Yellow Door to give strategic input on their marketing plan and identify ways to enhance it. As a small business, they want to maximise their return on investment, and ensure their energy is channeled into efforts that will move the needle.

The Solution

We collaborate with the marketing team to create advertorial for print and digital ads that reach their target audience. We also help them with ad-hoc social media content and ads, and are generally their extended marketing arm to help when they need us.

The Feedback

We have been working with the Yellow Door team for a few months, and they have assisted us with a number of projects. We are very impressed with this group of women, who is knowledgeable in their field and has helped us up our marketing game.

Jingxi Giard

Like what you see?

Like what you see? Let us know how we can help you. We’d love the opportunity to co-create your brand’s future.


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