Jo Cox

Do I need a brand guide?

It’s often how something is said which determines our response. Can you think of an interaction where you received bad news, but didn’t feel distressed? If the answer is yes, that’s probably because the information was delivered clearly, so you felt empowered and informed.

Content amidst coronavirus

“Evolve or die” has been ringing in ears across virtual boardrooms and video group calls for the last month or two. Though COVID-19 has led to rapid evolution of business models, service offerings and working patterns themselves, in some industries there aren’t appropriate adaptations. Across many sectors including but not limited to hospitality, entertainment and leisure, this pandemic demands a pause in operations.