Author: Dominique Sandwith

Social proof and how to use it to increase your sales conversions

Are you getting a lot of website traffic but few conversions? Maybe you need some more calls to action or social proof to encourage customers to buy?  

Social proof is the act of using reviews and social prompts to validate the use of a product or service. According to a 2020 survey by BrightLocal, 82% of consumers read online reviews for local businesses before making a purchasing decision.

Flexible, dynamic, collaborative – what to expect from Yellow Door in 2021

A few months ago, some of us were baselessly optimistic that at the stroke of midnight on 31 December all of our 2020 troubles would disappear, and we would stride in 2021 with the pandemic firmly behind us. Clearly, this was not going to be the case with the COVID-19 pandemic raging on all fronts and with no end in sight.

Landing your first job in an agency, or anywhere really

It’s pretty daunting to find yourself staring down the barrel of a whole future. We’ve all been there: excited to find our dream job but scared of all the rejection that might come with it, and not knowing if what you’re applying for is actually what you want to do for the rest of your life!

Create an online shop for your products. How hard can it be?

If you read our previous post about e-commerce after COVID then you probably don’t need us to tell you again that e-commerce or online shopping is the way of the future. You’ve heard it for years before, and now it has accelerated substantially by the ‘adapt-or-die’ COVID-19 climate. According to World Wide Worx, an independent tech market research group, the portion of e-commerce in South Africa’s retail climate is just 1.4%, compared to the US and China, where it is closer to 20%. So, how do you tap into this market, and where do you start?

How and why to engage with your online community

A ‘community manager’ is more than just a new title we give to millennials, it’s an invaluable role within today’s digital marketing industry. All over the world community managers are controlling the perception of brands from Coca Cola and Apple to the local pizza place down the road by being the first port of engagement with their customers on social media. In this article we unpack why we need them and why it’s important to engage with your online audience at all touchpoints.

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