Our blog

Use the social media algorithm to your advantage

Many of us may have noticed that we constantly see the same 10-20 people post content online, even though we follow 100s of other accounts. Imagine if we saw every single post that our followers posted in order of them posting it? It may sound good but you’d spend a long time scrolling through the posts to get to something you’re interested in. So social media developers came to the rescue. They designed an algorithm to filter the volume of content and ultimately determine which content to showcase on your feed based on various criteria including your online behaviour and preferences. 

5 tips to get the best of Instagram for your business

Instagram is the go-to place for a lot of people to share their photos, videos, stories and reels every single day. Knowing how to grow your business on Instagram is an important part of your digital marketing strategy.

In this blog, we’ll explain how you can use Instagram for your business and show you how you can connect with your audience.

Q&A with Kerry-Ann

Kerry-Ann has lived in Cape Town for over five years and has just began building her experience with our team. She has just started getting involved in Yellow Door’s work and is keen to see where it all takes her. Curious? Read her Q&A below.

Q&A with Laurisa

Laurisa Lubbe has just moved down to Cape Town to join the Yellow Door team from the quaint town of Port Alfred. She’s a marketing graduate with a business operations background, so she’s ready to get stuck in to managing the projects and partnerships we have here at Yellow Door. You can learn a little more about her in her Q&A below.

Q&A with Gina

Gina Smith is the new account executive we didn’t know we needed. While she is fairly new to the marketing industry, she is already well-versed in the world of work, having worked throughout her school and varsity career. We’re excited to see her grow into the role. You can learn a little more about her in her Q&A below.

5 real-life automation examples for your business

You’ve probably heard us talk about automation before but have you thought about how it can help your business? Maybe you need some examples to understand how it could save you and your team time and therefore money. Here are 5 real-life examples of how we can automate processes in your business and help you get back those hours for more important tasks. 

Eat that frog, and automate the rest

Ask any business owner what their biggest pain point is, and they’ll tell you there’s never enough time in the day, week, month. Am I right? But as you know, time is a finite resource, it’s the amount of energy that you devote to your tasks in the day that makes all the difference.

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